Digital printing

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Part of the series on the
History of printing

Woodblock printing 200 CE
Movable type 1040
Intaglio 1430s
Printing press 1439
Lithography 1796
Chromolithography 1837
Rotary press 1843
Flexography 1873
Mimeograph 1876
Linotype typesetting 1886
Offset press 1903
Screen-printing 1907
Dye-sublimation 1957
Photocopier 1960s
Pad printing 1960s
Laser printer 1969
Dot matrix printer 1970
Thermal printer
Inkjet printer 1976
3D printing 1986
Stereolithography 1986
Digital press 1993

Digital printing is the reproduction of digital images on a physical surface. It is generally used for low quantity print runs, and for the customization of print media. When used correctly digital printing can greatly impact an overall communication campaign.

It can be differentiated from litho, flexography, gravure or letterpress printing in many ways, some of which are;

  • Every printed impression made onto the paper can be different, as opposed to making several hundred or thousand impressions of the same image from one set of printing plates, as in traditional methods.
  • It requires less waste in terms of chemicals used and paper wasted in set up (bringing the image "up to colour" and checking registration or position).
  • The Ink or Toner does not absorb into the substrate, as does conventional ink, but forms a thin layer on the surface and may in some systems be additionally adhered to the substrate by using a fuser fluid with heat process (toner) or UV curing process (ink).

Because of the lack of a need to make plates or run up to colour, it is useful for rapid prototyping, and cost effective for small print runs.

Digital Printing is used for personalized printing, or variable data printing (VDP or VI), for example personalized children's books, which are customized with the specific child's name and images. Print on Demand (POD) systems also use digital printing, for short run books of varying page quantities, and binding techniques.

[edit] Examples

Some examples of major commercial digital printing systems (digital press) are the NexPress by Eastman Kodak, the HP Indigo press by Hewlett-Packard, the VarioPrint [1] from Océ, the InfoPrint, [2] a joint venture between IBM and Ricoh, the iGen [3] from Xerox, and the Meteor DP Series [4] from MGI [5].

[edit] See also

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